The story of Benelli Armi S.p.A. begins with the Benelli brothers, renowned for their motorcycle manufacturing prowess in Pesaro, Italy. Driven by a shared passion for hunting and mechanical innovation, the brothers envisioned a new era of repeating shotguns. In 1967, with the expertise of designer Bruno Civolani, they founded Benelli Armi in Urbino, introducing the revolutionary Inertia Driven system that would redefine semi-automatic shotgun performance. Despite initial skepticism from the industry, Benelli's commitment to precision engineering and reliability quickly earned global acclaim. The company expanded its portfolio to include tactical and hunting firearms, and in the early 1990s, became part of the Beretta Holding Group, ensuring continued growth and innovation. Today, Benelli stands as a symbol of Italian ingenuity, overcoming challenges through relentless research and a dedication to quality, serving shooters in over 80 countries and maintaining a legacy of excellence.